Digital & Tech Skills
Digital Marketing & AI Skills
A 16-week live online programme that takes you from beginner to job-ready digital marketer, combining paid advertising, social media strategy, content creation, and AI-powered tools that make you faster and more effective than anyone still working manually.
The Last Marketing Course You Will Need to Take.
Most digital marketing courses leave you with a certificate and a long list of things you watched someone else do. This programme is different. Every session is live. Every module ends with a real deliverable. By the time you graduate, you will have run actual ad campaigns, built a landing page, produced a content calendar, and compiled a full analytics report — not as practice exercises, but as portfolio work you own and can show to any employer or client.
Who Is This Programme For?
- University students and recent graduates who want job-ready digital marketing skills — not just a qualification
- Professionals moving into digital marketing from any other field
- Entrepreneurs and SME owners who want to promote and grow their businesses online without outsourcing everything
- Marketing professionals who need to upgrade their skills for the AI era and stay competitive
No marketing degree required. No design background. No coding. If you can use social media and a laptop, you are ready. |
Course details:
- 16 Weeks (4 Months)
- Two sessions per week
- Virtual Instructor-Led Training
- KES 60,000
- Certificate of completion
KES 60,000
What You Will Be Able to Do
- Build a complete digital marketing strategy from brief to execution plan
- Set up, run, and optimise paid ad campaigns on Google and Meta
- Manage social media accounts with strategy, not just posting
- Use ChatGPT, Gemini, and Writesonic to produce copy faster and better
- Create professional content with Canva, CapCut, and AI video tools
- Set up Google Analytics 4 and understand what it is actually telling you
- Build and publish a landing page that converts visitors into leads
- Present a marketing performance report that gets you rehired
Course Curriculum
Digital Marketing Strategy with AI
Set objectives, map the customer journey, and build your first full strategy brief using AI to compress the research process.
AI-Assisted Copywriting & Content Planning
Learn the principles of copy that converts — then use AI tools to produce a complete campaign content bank at pace.
Social Media Marketing & Scheduling
Platform strategy for Facebook, Instagram, LinkedIn, TikTok, and X. Deliver a live 30-day content calendar for a real brand.
Performance Marketing: SEO, Paid Search & KPIs
Get found organically. Pay for visibility intelligently. Know which metrics actually move a business versus which just look good.
Content Creation with AI Tools
Canva, CapCut, Runway, InVideo AI, Photoroom — live sessions, real briefs, real creative output you keep.
Landing Pages & Conversion Optimisation
Build and publish a live landing page using WordPress. Understand what makes visitors convert — and how to test and improve it.
Analytics & Campaign Reporting
Google Analytics 4, Meta reporting, Facebook Pixel. Read data, draw the right conclusions, write the report that proves your value.
Automation, Integration & Capstone
Connect your marketing stack. Then build your capstone: a complete live campaign — strategy, creative, paid media, landing page, and analytics — from scratch, presented to your cohort, kept in your portfolio.
Tools You Will Work With
Marketing & Advertising
Google
Meta Ads Manager
Facebook Pixel
AI Tools
ChatGPT, Gemini, DeepSeek
Writesonic, Canva AI
Runway, InVideo AI, Photoroom
Analytics
Google Analytics 4
Google Tag Manager
Meta Insights
Content & Design
Canva, CapCut, Photoshop
WordPress
WhatsApp Business tools
Testimonials
What Our Students Are Saying
The Digital Marketing and AI Skills course by Chezastemed makes learning feel simple and flexible while still being effective. The lessons are clear practical and easy to follow and I can learn at my own pace without feeling overwhelmed.
Thanks to Chezastemed I was able to improve my digital marketing and AI skills much faster than I expected. The instructors explain concepts clearly and the course structure keeps me consistent and engaged from start to finish.
I like how the Digital Marketing and AI Skills course by Chezastemed combines practical strategies with real world examples. It feels relevant to actual work and helps busy professionals build skills without sacrificing their time.
FAQ's
Frequently Asked Questions
Digital marketing is promoting products and services online using tools like Google, Facebook, and Instagram, and it’s a strong career path in Kenya because almost every business now needs someone who can run ads and social media. It suits high‑school leavers, college students, and early‑career professionals who want practical, in‑demand skills.